The Alibaba Group Olympic Games showcase is an interactive, future-looking experience that shows fans, athletes, organising bodies and fellow Partners Alibaba’s vision for a future Olympic Games - one that runs completely on the cloud. Visitors can explore different Games-related scenarios that illustrate the potential impact of Alibaba’s cloud services and e-commerce platforms on future Games.
“Our long-term partnership with the Olympic Games is the ultimate showcase for Alibaba, both in terms of what we stand for as a company and how we can use our technology to reimagine the Olympic Games for the digital era,” said Jack Ma. “Like the Olympic Games, Alibaba believes in creating a level playing field, giving everyone the chance to compete on the global stage.”
“The IOC is entering a new era of digitalisation which we are doing in partnership with Alibaba,” said IOC President Thomas Bach. “Alibaba is offering us a unique platform to expand the appeal of the Olympic Games and to keep our fans close. I am impressed by the company’s forward-looking, efficiently-driven work and look forward to 10 more years of partnership and even more success.”
The partnership between the Alibaba Group and the IOC began in January of 2017, when the two signed a historic, long-term strategic partnership to help transform the Olympic Games for the digital era. Alibaba will serve as the official “Cloud Services” and “E-Commerce Platform Services” Partner, and a Founding Partner of the Olympic Channel through the 2028 Games.