• Emblem

  

  The logo design rejects traditional typography for abstract form. There is no attempt to represent a "thing" in the logo. Rather, there is an interpretation of the spirit of sport, as opposed to literal sport—all that is literally expressed is the 2012.

  The odd jagged shapes of the 2012 can represent power, speed, energy and explosive excitement. The bright color palette reinforces that spirit. By virtue of the logo design and its extensions, the 2012 London Olympics can "own" jagged abstract shapes in bright colors. 

  
  

  

• Turkmenistan team

  Athlete	Sport
  Mergen Mammedov	Athletics
  Maysa Rejepowa	Athletics
  Serdar Hudayberdiyev	Boxing
  Nursahet Pazzyyev	Boxing
  Gulnar Hayytbaeva	Judo
  Sergey Krovyakov	Swimming
  Jennet Saryyeva	Swimming
  Umurbek Bazarbayev	Weightlifting
  Daniyar Ismayilov	Weightlifting
  Mansur Rejepow	Weightlifting

  

• Torch

  After the lighting ceremony in Olympia, the flame embarked on an eight-day journey across Greece, travelling to Crete and the north of the country via Thessaloniki, Xanthi and Larissa, before arriving on 17 May in Athens to be officially handed over to the Organising Committee of the Olympic Games in London.

  The flame then flew to the United Kingdom, where it arrived on 18 May. The British relay began the following day in Land’s End in Cornwall, with Ben Ainslie, triple Olympic champion in sailing from Britain as the first runner. 

  Number of torchbearers:
  Around 500 in Greece and 8 000 in Great Britain
  
  Total distance:
  15 775 km including 2 900 km in Greece and 12 875 in Great Britain
  
  Countries crossed:
  Greece, Great Britain

  

  

• Mascots

  

  WENLOCK

  NAME
  Wenlock takes his name from the town of Much Wenlock in Shropshire, which still hosts the traditional Much Wenlock Games. These were one of Pierre de Coubertin's sources of inspiration for the modern Olympic Games.

  DESCRIPTION
  According to the story by Michael Morpurgo, Wenlock's metallic look is explained by the fact that he was made from one of the last drops of steel used to build the Olympic Stadium in London.

  The light on his head is based on those found on London's famous black cabs. The shape of his forehead is identical to that of the Olympic Stadium roof. His eye is the lens of a camera, filming everything he sees. On his wrists, he wears five bracelets in the colours of the Olympic rings. And the three points on his head represent the three places on the podium for the medal winners.

  CREATOR
  Iris design agency

  DID YOU KNOW?

  • Streets, parks and underground station entrances in London were decorated with 84 sculptures of Wenlock and the Paralympic mascot Mandeville standing 2 metres 30 tall and each weighing a ton, to help guide tourists during the Games. These sculptures were decorated by 22 designers to reflect their surroundings.
  • The mascots were chosen in a competition launched in 2008. More than 100 designers, artists and agencies submitted proposals. Wenlock and Mandeville were chosen from a series of designs which included a humanised pigeon, an animated teacup and representations of Big Ben featuring arms and legs.

  

Turkmenistan at the London 2012

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