LA 2028

Discover how the Los Angeles Candidature Committee describes their vision for the Games and the legacy they plan to leave behind:

For centuries, people have been following the sun to California – to a coastal paradise of beautiful weather, inspiring landscapes and an ocean of possibilities. Since it was first settled, LA – the City of Angels – has built a culture of progress by harnessing creativity and imagination for reinvention. Today, LA 2028 is inviting the world to follow the sun on a journey of sport and innovation destined to help transform the Games to: 

  • Deliver the ultimate personalised experience for the Athletes
  • Maximise our existing sports infrastructure to ensure a sustainable long-term legacy 
  • Produce a fresh blend of sport and entertainment to help refresh the Olympic brand worldwide and capture the imagination of youth
  • Reignite America’s passion for the Olympic Movement for generations to come
  • Embrace the principles of Olympic Agenda 2020 through fiscally prudent Games that deliver enduring benefits to the host city and the Olympic Movement 
  • As a symbol of our vision, we will utilise LA’s brightest star, the sun. The sun not only shines on the thousands of athletes who live and train in Los Angeles, it serves as a powerful ally in the search for a more sustainable Games. 

Today, the sun lights the Olympic flame. Tomorrow, it will ignite an energy revolution. By following the sun, LA 2028 will help reimagine a New Games for a New Era.

* Text, images and illustrations provided by LA 2028

  • Emblem

    Our emblem is inspired by the original Spanish name for Los Angeles, “the City of Angels”, given by the city’s first 44 settlers – “los pobladores” – who were African, Native American and Spanish. Our founders’ diversity and belief in a better tomorrow is central to our culture and our angelic figure.

    Athletic, dynamic and youthful, complementing the progressive, future-focused vision of the LA 2028 candidature, she ascends into the inspirational sunlight of the city.

    The figure is illuminated, lifted and empowered by the rays of LA’s year-round sunshine, which emanate from a sparkling point of light at the figure’s heart – a palette of colours often seen in the city sky both at dawn and sunset


LA2028 Games concept

Discover how the Los Angeles Candidature Committee describes their vision for the Games and the legacy they plan to leave behind. For centuries, people have been following the sun to California – to a coastal paradise of beautiful weather, inspiring landscapes and an ocean of possibilities.
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